In both situations, you’ve now created an attribution issue.
Brands quickly scaling past $5,000,000 in annual online revenue must get really, really good at attribution. Attribution is the clear understanding of sales produced by each individual channel. As your brand scales, it is likely that some channels will work much better for you, whereas others either need improvement, or can be dropped to swift focus and double down on where resource spend in producing high sales. Without proper attribution understanding (ROI and ROAS from all channels), you cannot make educated strategy implementations.
If you take one thing away from this article, let it be this: Do not simply drop targeted traffic off on any page on your website, left to either convert or not convert. When to Create an Ecommerce Landing Page Now, let’s look at examples. Typical campaign type: Lookalike audiences The Strategy Create a landing pages that tells your brand story including who you are, why you exist and what you believe in.
Also show off social proof (from customers and media outlets, if possible) and begins to build community with the lookalike audience. Join the Community and Take 10% Off Your First Purchase The goal here is to capture an email address so you don’t have to pay to market to these folks again.
You’ll then retarget traffic that lands on the page, but doesn’t convert (i.e.
give you an email address) to test a new message and offer. Were on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.
Typical campaign type: Re-Targeting Campaigns The Strategy With Facebook Dynamic Ads, make it easy on yourself and send those folks back to product pages сайт визитка modx similar products. Use landing pages in this segment to drive home positive sentiment after purchase. Or a particular story about a customer who used your product for something really cool?
Share those stories on landing pages to turn traffic that бест лендинг browsed to traffic that bought. The goal here is to drive to purchase through social or other customer proof points which are shown to increase customer trust in your brand and solidify conversions. You’ll be doing this simultaneously with Dynamic Retargeting Ads.
Note: You do not have to do this with all products.
Test it out with products you know drive high customer lifetime value and customer loyalty first. How to find this audience Within Facebook, re-target those who clicked-through specific ads with relevant landing page content. Set up that landing page using either a BigCommerce webpage or an app like ShoGun . Сайт визитка modx landing pages to upsell additional, related products or bundles to either close the sales at a higher price, or have the customer buying again. And second, to ideally close the sale with a higher average order value.
Look through your top performing products and see what you could bundle those with across your site. Then, create a landing page promoting those bundles specifically to audiences who have abandoned cart.
This is a great way to avoid discount promotions after cart abandonment and grow top-live revenue sale-by-sale. How to find this audience Go to your сайт визитка modx But Did Not Purchase report in BigCommerce and download the emails.
Find which of the products within the list are most abandoned – or you can see that in this specific report in BigCommerce Insights. Create a bundle to increase final checkout appeal for the product. Use the following report in BigCommerce Insights to see which products folks buy most often with other ones.
Chances are, those two would make a really great bundle.
Typical campaign type: Re-engagement, LTV, retention campaigns The Strategy Re-engagement campaigns are targeted at increasing customer lifetime loyalty (LTV) and repeat purchases (retention). Make customers feel special by offering them first access to new products, campaigns and collections before the rest of the world.
You do this by creating an un-indexed landing page.
Maximize Top of Funnel Leads Relevance is going to be your key competitive advantage in 2018. Youre not going to be able to pull that off without becoming as 1:1 as possible in your communications with your top-of-funnel prospects.
It all starts on-site by identifying your audience through opt-in campaigns. Join BounceX and BigCommerce as we guide you through how identification begins on your site and how to guide the customer journey to increase opt-ins.
How to find this audience Either use your entire customer list, искусственного камня лендинг or section out your VIP customers from your BigCommerce Insights report.
This is the same audience you used for your Facebook Lookalike Campaign above. Download their emails and give them a specific customer group in which only they can see specific products.
Now, launch a landing page using either built-in webpages and the BigCommerce Buy Button or an app like ShoGun to showcase the products. 4 Key Elements Every Page on Your Site Must Have Every landing page you build will be hyper-personalized for the audience who sees it. But, every audience is influenced by many of the same things, including: Context. This is true for product pages as well (even category pages!). Every page you build on your site needs to do these 4 things incredibly well.
In a world where every consumer has an infinite number of options for nearly any given product at their fingertips — where Forbes whispers of the death of loyalty — ensuring that your visitors understand why they should buy from сайт визитка modx brand is crucial.
Unfortunately, that undeniable value that sets your brand apart from the rest is very rarely clear outside of the homepage or the About Us page. The problem here isn’t actually with сайт визитка modx template, but with what most ecommerce retailers do (or don’t do) with that template. Think about the new visitor engaging with a Facebook Lookalike product ad for sandals. She clicks through the ad and lands directly on a product page that probably looks similar to the templated one above.
She sees the sandals, they’re cute, but she could probably get similar ones on Amazon for a cheaper price. And finally, she clicks back and continues browsing Facebook.
What wasn’t clear to this new user when she landed on the product page was all the details that would have likely motivated her to engage further: An expiring promotion on sandals or free shipping, returns, and exchanges Or the fact that for every pair purchased, another pair is donated to a woman in need In other words, since the home page is no longer the сайт визитка modx landing page, it is up to you to ensure every page on your website resonates with value.
Most retailers have specific value propositions — whether price , return policy.
Those elements are a part of your business for a reason, сайт визитка modx not share them with your consumers, especially if they will drive value for your business in return. Here are a few examples of product pages (which can easily be turned into landing pages!) that include valuable information typically on Homepage or About Us pages – from the headline right through the details — and how these retailers weave in those storylines.
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